The Santos FC Academy Way

This feature is part of The Academy Way WHEN THE TITANIC HIT AN ICEBERG AND BEGAN ITS DESCENT into the punishingly icy waters off Newfoundland on 14 April, 1912, the world’s most ostentatious symbol of luxury and power was doomed before it had completed its maiden voyage. By rights, it should have gone on to…

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The Liverpool FC Academy Way

This feature is part of The Academy Way THE TRULY ICONIC FOOTBALL CLUBS ARE DEFINED BY THEIR ABILITY to dominate on and off the pitch. Perhaps no other enterprise is as results-driven as football and Liverpool Football Club, long the goliaths of English and European football, boast one of the most recognisable brands in the…

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