THE LIKES OF ADIDAS, Nike, Puma and Under Armour are battling it out to become the next manufacturer of the kits of some of the biggest football clubs in the world, and are willing to spend big in order to achieve this. The infographic below looks at the most lucrative kit deals and how it compares to the rest of the clubs’ revenues.
When Barcelona’s new deal with Nike kicks in, be prepared for the football odds to change as the club’s spending power is likely to be seriously increased. The likes of Manchester United, Real Madrid, Chelsea and Bayern Munich will no doubt be jealous that the Catalan club have been able to secure such a lucrative deal.
Some of these clubs are the biggest spenders in the world each season and what’s scary is how much more their own transfer records are compared to a year’s worth of their kit manufacturing deals. Don’t be surprised if the sponsorship deals skyrocket even more as clubs try to fund the vastly inflated transfer fees. For some clubs, the TV deal just is not enough.